[Jewelry making - Article 01246] - Re: [Orchid] Have you been advertising?

[Jerry]

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Moongems,

    My masters is an MBA and advertising is pretty much like you have
    mentioned. The pit falls I have seen with a lot of places is having
    a company logo on you business cards, I use an image of my work
    instead. I print my cards out on a Desk Jet and change them to the
    crowd that I am dealing with. This actually simple and cheap to do. 

    The two majors things that I find are a real waste, as mentioned
    before a logo, and artist statements/mission statements. My mission
    statement is "We Do Art." 

    Nobody who buys from an artist really cares about these things, they
    want to see the product. So that is what I put on my business cards.
    When people see my business card, they know exactly what I do. 

Jerry

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