[Jewelry making - Article 01225] - Re: [Orchid] Have You Been Advertising?

[Elkka Nland]

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Hi Roseann,

>     I launched a pretty thorough marketing and media plan in my first
>     year and it was really really successful; but I wasn't ready for
>     the production it created - I burned out a little, and have
>     re-evaluated my plan and slowed down a bit, because my creative
>     energy was being sapped and I'm not ready to launch into the big
>     production line thing.

    Wow, that sounds wonderful :-) not that you got burnt out but that
    your sales jumped so much. My goal is to sell my jewelry as a full
    time endeavor and quit my day job. I would like to be making $100,
    000 in 3-4 years from now (right now my jewelry pulls in about $12,000
    - $13,000 a year). I've never advertised before so I am keen to give
    it a try. How much did you spend on your campaign? 

>     I did a combination of bought national media (in my target market
>     and demographic), earned national media (where you get your stuff 
>     featured in editorial layouts for free!), and local. Locally, I did
>     some trading with smaller magazines in my gallery locations. That
>     worked really really well.

    I'm really interested in how you get a free editorial. Do you type
    the story yourself and just send it to the editors? Do you send
    photos? Or actual samples (base metal)? Is it best to call the editor
    before sending materials? 

    Thanks so much. Your post was very encouraging :-)

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