[Jewelry making - Article 01218] - Re: [Orchid] Have you been advertising?

[moongems]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    I have an advanced degree in business and have worked in advertising
    for several years. There are two common misconceptions the public
    believes about advertising: 

    1. the larger the advertising campaign, the larger and more
    successful your business 

    2. the more consistent your advertising, the more reliable your
    business 

    The golden rule of advertising - be consistent!!  Not because of
    rule #2, but the consistency helps to build brand recognition, and
    puts you "out there" in the public eye. And for those of you that
    have been in business 20, 30 years and don't believe in advertising
    - look at Coke and Pepsi - they've been around for over 100 years! 

    Some other tips - keep your advertising simple. Don't use up every
    speck of white space. Print advertising is best for the jewelry
    industry, so you can show off your creations.

____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________