[Jewelry making - Article 01190] - Re: [Orchid] Have you been advertising?

[Roseann Hanson]

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>         Has anyone here been advertising regularly? Has it helped your
>     business? Could you mention what type of advertisment you've done
>     and whether it's been local or national? 

    A carefully researched and crafted marketing plan is, I think,
    absolutely necessary for anyone who wants a successful business.
    First decide what you want to accomplish, then you write the plan. If
    you don't first say what your goals are, you might get all messed up.
    I launched a pretty thorough marketing and media plan in my first
    year and it was really really successful; but I wasn't ready for the
    production it created - I burned out a little, and have re-evaluated
    my plan and slowed down a bit, because my creative energy was being
    sapped and I'm not ready to launch into the big production line
    thing. 

    I did a combination of bought national media (in my target market
    and demographic), earned national media (where you get your stuff 
    featured in editorial layouts for free!), and local. Locally, I did
    some trading with smaller magazines in my gallery locations. That
    worked really really well. 

    If you have any questions feel free to contact me offline. 

Roseann Hanson
Desert Rose Design Studio
www.desertrosedesignstudio.com
Tucson, Arizona
Many Happy Trails to You!

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