[Jewelry making - Article 00615] - Re: [Orchid] Biz Talk - Press Kits

[Pam]

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Hello Everyone!

    Calendar listings were mentioned in the Press Kit post. Here is my
    2cents! 

    I put together the Calendar section for a local bimonthly arts and
    entertainment magazine. This mag has a printing of 15,000. I started
    doing it to help out the publisher who is a friend. It's a great way
    to make extra money while working in my pajamas, since I do the
    listings a little at a time each night! It makes me absolutely
    INSANE that artists, artisans, musicians, etc. don't take advantage
    of this FREE opportunity. I usually have to search for this stuff
    and I know I'm missing lots of great events! The bigger venues have
    this stuff down pat, so we always know what they're doing. We need
    to hear from the little guy! 

    If you're having any kind of event such as a studio sale or
    exhibition, submit a listing along with an image (.jpeg). Remember,
    if you don't send an image or two, it definitely won't get printed.
    Sometimes it's the image more than the listing that catches the
    attention. Most publications are set up to accept info via email and
    prefer it that way. Keep it short and sweet, it's a listing, not a
    press release. If you provide to much info, what's important to you
    may not be what gets printed. Event name, description, time,
    location, cost (if any) and contact info is all you really need. Let
    the publication know that more info and/or images are available upon
    request. Give them a reliable way to contact you because they will
    most likely not leave a message if you don't answer. If this contact
    info is not for publication make sure you make note of this (not for
    publication). 

    Check out each publication. There are different ways to get your
    work mentioned. In our particular publication we have a section
    called ArtBeat which typically includes an image along with a
    paragraph or two. If you're having a show, exhibition or want to
    promote new work, new medium, etc. send a press release and images
    along with an abbreviated listing with the info mentioned above. 

    If you don't toot your own horn, no one else will do it for you! 

    Now get out there and promote yourselves!!! 

Pam Farren
Newburyport, MA

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