[Jewelry making - Article 00598] - Re: [Orchid] Biz Talk - Press Kits

[Karen Christians]

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Tracy,

    Your suggestions are good, although I wouldn't give out jewelry as a
    bribe. Just my personal ethics. 

    What has worked for me is finding a writer in a my local paper whom
    I like. I contact that person by mail and include the press packet. 
    After a week or so, I contact them by phone and ask if they need any
    additional information. It's better than asking, "did you get to my
    pile yet". 

    Rather than quick announcements in the Calendar section of
    newspapers, I work towards a full blown article. These are clippings
    you can use for future articles. 

    Mostly, marketing takes incredible patience and perseverance. You are
    here for your career and for the long run. 

Good luck!

-k

Karen Christians
M E T A L W E R X
50 Guinan St.
Waltham, MA  02451
Ph. 781/891-3854 Fax 3857
http://www.metalwerx.com/
Jewelry/Metalarts School & Cooperative Studio

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