[Jewelry making - Article 00331] - Re: [Orchid] Artist Internet Sales - Poll/Opinion

[Silverspotstudio]

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    Since I wouldn't be able to have my own jewelry business without it,
    I'd say the internet has been a boon to jewelers and to their
    customers. Perhaps the most wonderful thing about it is that jewelry
    artists who specialize in experimental, avant-garde designs or
    themes that appeal to small niche markets can reach their customers
    without struggling to survive in a brick-and-mortar storefront. 

    As more and more jewelers promote their work through the internet,
    customers feel more secure about buying jewelry online, and even to
    commission custom pieces through e-mails. 

    I doubt that the internet has hurt galleries or art shows, as savvy
    gallery owners and show organizers will promote themselves through
    websites, increasing public awareness and helping to boost business.
    Furthermore, artists can gain more attention (and profit) by giving
    out business cards with their web URL at shows. 

    On the side of things less directly related to sales, the internet
    also makes possible such wonderful things as the Orchid forum,
    facilitating a free exchange of information and ideas and connecting
    members of a far-flung artistic community. 

Cheers,

Jessee Smith
www.silverspotstudio.com
Cincinnati, Ohio

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