[Jewelry making - Article 00255] - Re: [Orchid] Amazon sells loose diamonds

[Taylor]

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    Interesting way to think about it Daniel, however, if public
    perception (marketing) is that ALL diamonds are precious and these
    'tool tip' grade stones are being sold by what are essentially
    discount retailers along side higher quality ones - the long term
    effects could actually be a price increase if people were turned off
    diamonds. I think there is a lot of psycology behind what is
    essntially price fixing in the diamond world. 

    What was percieved as unique and precious, to me atleast, now seems
    cheapened. Much of the allure is lost each time I read one of these
    annoucnments. 

    BTW I didn't wanna start the Diamond debate again, just motivated in
    a strange way. I'm happy to watch these big box stores focus time and
    marketing on their junk while the rest of us carve out a new niche
    in their wake. 

    I say "bu-bye" let Wallmart, Amazon, et all have the discount
    bargain hunters. 

Cheers, 
Taylor in Toronto

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