[Jewelry making - Article 00222] - Re: [Orchid] Amazon sells loose diamonds

[Daniel Spirer]

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>     Is consumer demand so slack that big box and now big e-box stores
>     need to push the product? 

    Actually this is an indication of just the opposite.  If consumer
    demand were slack then Amazon wouldn't bother selling the product. 

>     I'm sorry but it's hard to swallow the luxury / one of a kind
>     branding with announcements like this. 

    Actually it won't take Amazon long to learn the new lessons and I
    wouldn't be surprised if they started offering their own branded
    diamonds (at a premium price of course) within a few years.  Also,
    selling loose diamonds on the web is not exactly a new idea.  
    They're actually way behind the eight ball on this one. 

    So with a whole bunch of people selling loose diamonds on the web,
    and all kinds of people predicting diamond price doomsday, it's kind
    of interesting to note that the price of better color and clarity
    diamonds has continued to rise at a steady pace in the last year and
    demand continues to be strong (and grow stronger) for higher
    color/clarity, better cut and larger goods. Say what you want, but
    there's still good money to be made in a high quality product. 

    And here's a little side note about diamond rarity. Diamonds, in and
    of themselves, aren't a particularly rare commodity.  However higher
    quality 

    diamonds are. I regularly appraise customer's stones for them.  No
    more than 1 in 15-20 falls into the category that I sell in my shop
    (D-E-F color, VS or better clarity) (and I am being generous with
    that figure as about every fourth one of those that do fall into the
    category are brought in by customers I've educated about what quality
    to buy, but they've bought elsewhere).  No more than 1 in 250-300
    falls into a D-E-F color, VVS or better clarity. I have only
    appraised one diamond I called flawless in 30 years and it's color
    wasn't great. And when it gets to melee goods, no more than 1 in
    3-400 stones falls into the category I sell in my shop (again D-E-F
    color, VS clarity) and, outside of some Tiffany's pieces  I have
    never seen the ideal cut melee that I sell.  So while it's easy to
    claim that all diamonds aren't really rare, high quality diamonds
    definitely do fall into that category. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
daniel AT spirerjewelers.com
www.spirerjewelers.com 

 
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