[Jewelry making - Article 00160] - [Orchid] Amazon sells loose diamonds

[Taylor]

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    From the NJ Jewellery News: 

    Amazon sells loose diamonds  MAY 04, 2005 -- Amazon.com announced
    Monday that it will begin selling loose 

    diamonds to consumers through its online "Jewelry & Watch" store.** 

    Wow, talk about 'Walmartizing' a product. Is consumer demand so
    slack that big box and now big e-box stores need to push the product?
    I'm sorry but it's hard to swallow the luxury / one of a kind
    branding with announcements like this. Just imagine DeBeer's
    miniscule product margins! 

    On the Brightside, if this keeps up the Jewellery industry is going
    to naturally do what the Art & Crafts movement did in it's time; turn
    back into a cottage industry repelling big industry selling 'art' and
    'one of a kind' using cheap(er) alternative gems, metals and
    materials rather than the expensive ordinary. 

Cheers, 
Taylor in Toronto

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