[Jewelry making - Article 00416] - Re: [Orchid] BlueNile Vs. "wholesale"

[joel4]

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>      I think we all need to ponder this concept of "trust".  You don't
>     want to play on the customer's distrust and fears, but you want to
>     use that energy to keep them interested in becoming a truly
>     educated consumer and to get them involved in the buying
>     experience.  Of course, it won't work if integrity isn't in the
>     formula. 

David,

    "Trust" is an extremely important factor in our business. Last year
    a long time client called and asked me to find him a 3 carat oval, D
    - SI1 with a GIA cert. This was in March or early April. A diamond
    with this combination of properties is pretty rare, at least in my
    searches. Fortunately, this client had total "trust" in me and stuck
    with me for the seven months that it took to locate a stone. It
    takes years to build this kind of trust but it is worth the
    investment in time and energy. I think that often people are not
    willing to take the time to build this trust. 

Joel

Joel Schwalb Studio
joel4 AT optonline.net
www.schwalbstudio.com

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