[Jewelry making - Article 00161] - Re: [Orchid] BlueNile Vs. "wholesale"

[Ctedesigns]

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>      We can  not beat foreign competition on price point or for that
>     matter competition from larger enterprizes in the US.  What we 
>     must do to survive is to differientiate ourselves;  by  our
>     imaginative designs, our innovative technique, and  perhaps by
>     seeing things differently than others and perhaps  by more
>     attentive, personal service.  

    I find this response by Kevin Kelly ironic because, as I originally
    said  when he accused of me of attacking Wal-Mart: "The basic gist
    of it [an  article I had read]  was to not fight the 800 pound
    gorilla  (Wal-Mart).  The key to success is to carve one's own niche
    out - -  diamonds are now officially in the territory of the 800
    pound Internet  gorilla." 

    To what degree and in what manner we choose to carve out our own
    niche is  up to the individual.  Blue Nile's pricing indicates that
    diamond mark-ups  will not be part of the niche. On another topic,
    there was an article about  Yurman where he relates that he was
    given advice by (I believe) the editor of  Vogue to make his pieces
    with better stones.  Hence, his new trend - - so  even when one has
    an established niche, it always deserves on-going  evaluation.  

    On a side note, I was pleased to read how well Ed in Kokomo is doing 
    and how balanced his perspective was. 

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