[Jewelry making - Article 01605] - Re: [Orchid] BlueNile Vs. "wholesale"

[Bruce Holmgrain]

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>         What wholesalers?  

    I think that we all need to rethink what buying wholesale means.
    Rappaport does not list "wholesale" prices. That idea was corrupt
    the first time someone suggested that it was. Everyone, and I mean
    everyone can get diamonds for less than the sheet suggests. That
    illustrates the very dishonesty of the system. 

    Wholesale means buying in bulk. Retailing means to add some value to
    the items. "What value?" you ask? The added convenience of buying
    one at a time in a place that is easy to get to. 

    When in Paris a few years ago, a cab driver explained the
    distribution of new fashions to me. Seems that a type of jobber or
    distributor will ride a truck, bike or motorcycle into the garment
    district, buy a few dresses, deliver and sell them to retailers
    around the city and skim a little in the transactions. These
    messengers are buying wholesale, but only because they buy ten or
    twelve at a time. The messengers create the value of local shopping
    for the rest of Paris by their service. Anyone is welcome to shop in
    the garment district. No one needs a special "wholesalers" license.
    The restriction is market based in that the wholesaler gets rid of
    the inconvenience of having to distribute the goods one at a time. 

    I am sure that there a a great number of hustlers on this list that
    will cut their markup considerably if they are selling enough of an
    item and can look forward to more deals. More movement, more deals
    more trade and less aggravation. If you are buying one at a time,
    consider yourself as buying close to retail with the possibility of
    a discount. 

    I remember some years ago when a new retailer was surprised that we
    would charge him $75 to build out a diamond solitaire while he
    waited. "But I can get it for less in New York". "We can too", my
    partner replied. So what? 

Bruce D. Holmgrain
http://www.goldwerx.com
guy AT goldwerx.com
JA Certified Master Bench Jeweler / CAD/CAM Solutions

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