[Jewelry making - Article 01575] - Re: [Orchid] BlueNile Vs. "wholesale"

[Ctedesigns]

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>     What  wholesalers?  If anyone can lead me in the direction of a
>     true wholesale company, I'd love to give them my business. 

    I couldn't agree more!  I knew that Rio was quasi-retail and
    available  to anyone/everyone, but I had thought that Stuller and a
    NYC diamond dealer  would be "wholesale".  I was shocked to find
    BlueNile not only in the e x a  c t same price range, but offering
    certification - - which neither Stuller nor  the diamond dealer
    would offer at that price.  There was an article about how to compete
    with Wal-Mart today.  The  basic gist of it was to not fight the 800
    pound gorilla (Wal-Mart).  The  key to success is to carve one's own
    niche out - - diamonds are now officially  in the territory of the
    800 pound Internet gorilla.  And, by the way, Costco now has a
    $180,000 yellow diamond ring for sale; as well as Cartier  watches. 
    I am sure Sam's Club won't be far behind. 


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