[Jewelry making - Article 01558] - Re: [Orchid] The purpose of artist statements?

[M'lou Brubaker]

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    Jessee, I recently made dispaly cards for my sterling
    pendants/charms which have stories or lore printed at the bottom. I
    display these in my retail display, and the customer gets the card
    with the piece. They love it! I am thinking of designing more and
    more to include meanings that folks will want. It adds a lot to a
    gift, in particular, if the recipient knows what it meant to the one
    who picked it out. 

    I make the cards myself, on my Macintosh computer's Draw program. I
    have folders of files that I can print up as needed, which I print on
    meduim-weight card stock and then cut apart with a good paper
    cutter. This is all extra labor, of course, but it does generate more
    sales, and it beats standing at a show and writing out the meaning of
    a piece on the back of a business card! Plus it goes with the jewelry
    into my consignment and wholesale locations. I have two different
    card sizes, made to fit well into cardboard boxes available from
    jewelry display companies. I had to redesign the way I carry back
    stock to shows, going from plastic divider boxes to a small file card
    system, in order to accomodate the jewelry stock affixed to cards. 

    Sorry if this seems off-topic to the original title, but that is
    where the discussion went. HTH. 

 M'lou Brubaker, Jeweler
Goodland, MN
www.craftswomen.com

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