[Jewelry making - Article 00973] - Re: [Orchid] Gemesis laboratory grown diamonds

[Daniel R. Spirer]

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>     There are so many more interesting gem materials. 

    You are right to point out how many interesting gem materials there
    are out there but the number of negative responses about diamonds on
    this list is indicative of a far bigger problem in the industry (or
    at least on this list) than the question of personal preferences. 
    Whether you like it or not diamonds have been the mainstay of this
    industry for years.  Whether you like De Beers or not (who
    incidentally are now controlling less than 60% of the market and
    have plans to reduce that control further so they can pursue some of
    their other marketing plans), through their advertising campaigns
    everyone on this list, whether you sell diamonds or not, benefits. 
    Every advertisement about jewelry in any form only encourages people
    to think about owning something we make.  Like many on the list,
    some of  the target audience may not like diamonds, but it still
    encourages them to think about buying jewelry. 

    It's like when I watch Kay's Jewelers, or one of the other mall
    chains, run a big advertising campaign before Valentine's Day.  I
    don't sell anything remotely like what they sell, and I certainly
    don't sell any of the cheap things they advertise, but I still know
    that MY customers are also watching those ads and it will remind
    them that they should be buying a piece of jewelry and, I also know
    they won't be going to Kay's to buy it. 

    As for the beauty of diamonds, I think most people who think they
    are ugly don't see enough of the well cut stones to know what a well
    cut, completely colorless diamond really looks like.  I think too
    few of you have ever spent time looking at a flawless diamond under
    a microscope and marveling at how nature could create something so
    completely perfect.  And I also think that you haven't seen what
    complete joy a newly engaged couple express when they see how
    stunning one of those high color, high clarity, ideal cut stones
    actually looks on their finger.  It doesn't really matter if you
    like the stones or not---what matters is the pleasure we give to
    people when they wear something so beautiful---because after all we
    are in the business of giving pleasure to our customers. 

    And please, if it's environmental damage you are all worried about
    then start by throwing out your computers as there are rare minerals
    used in every computer which are the cause of just as much, or more,
    environmental destruction (and human misery and death) then the
    diamond industry.  After you've tossed your computer you can throw
    out your cars too because if you think oil hasn't caused more death
    than any other natural resource you are living in a dream world. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
617-234-4392
www.spirerjewelers.com

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