[Jewelry making - Article 00848] - Re: [Orchid] Gemesis laboratory grown diamonds

[MillsGem]

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Dear Sojourner,

    Let me compliment you on your ability to take things out of context.
    Perhaps you could find a higher calling in the advertising and
    marketing industries. Businesses that misrepresent gems have an
    ongoing need for people with your talents ! 

    Whether you like it or not, many of the locations listed for retail
    reps for the fabricated diamonds ARE located in podunk localities. I
    don't have any feelings about this other than the fact that
    franchisers are usually disinclined to grant licenses to locations
    that have small markets. Normally, franchises are granted with
    stringent requirements for meeting volume requirements. Selling gobs
    of high ticket luxury goods in a rural agricultural community defies
    logic. 

    As for denigrating manufactured diamonds I fail to see where I have
    lived up to that accusation. On the other hand, I do take exception
    to any claim that manufactured diamonds should automatically be as
    valuable as the naturals. There have been countless attempts to pull
    that rabbit out of a hat and they have all failed. Once the
    technology is in place, the market takes hold and before long the
    product is smeared all over the place. Rubies have been synthesized
    for over a century and they are certainly not more valuable than the
    naturals. 

    Let 's face it; synthesizing is chasing after easily gained dollars 
    whereas natural gemstones are valued and appreciated for their
    rarity and natural beauty. The crystals from whence most gemstones
    are wrought are the flowers of the mineral kingdom.....they are
    rare, infinitely variable, hard won and express man's love for
    nature. 

    I have no problem at all with using synthesized diamonds in
    jewelry.....as long as they are represented as being what they
    are.....a substitute for the real thing. I DO have a problem with
    people suggesting that a synthesized substitute might be as valuable
    as the real thing. 

    This issue is going to be decided in the marketplace. Chances are
    that synthetic diamonds will become commonplace. On the other hand,
    if they don't, it is very likely that some cartel will artificially
    maintain their value and will control the market. Since de Beers has
    been actively engaged in monitoring this technology it wouldn't
    surprise me if they were lurking in the background waiting for the
    moment........whatever.....

Ron Mills, Mills Gem Co. Los Osos, Ca.

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