[Jewelry making - Article 01243] - Re: [Orchid] Marketing Rubber Cords

[Roseann Hanson]

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Hi Jessee,

    I had a similar situation marketing leather braided cords - when
    cheap ones are so prevalent. 

    Neoprene (which is rubber) sounds like a good replacement name. I
    agree calling it "rubber" is just not the right feel for marketing
    quality jewelry (it has a shared-meaning connotation, too, that just
    pulls the mind in a direction you don't want it to go! Just like
    recently I had to gently keep telling my husband to stop referring to
    the thin leather cord holding his locket as a "thong" -- ooops!). 

    There will be purists who will argue with you til the cows come home
    that "if it's not actual true chemically perfect neoprene you can't
    call it that." I would follow your insticts! 

    Neoprene cords are hugely popular now, especially with young men. My
    nephew has worn the same one for at least 2 years now and it hasn't
    degraded to my knowledge, though young men might not notice if it
    marked clothes! 

    (I market my leather cords as "hand-braided of the finest calfskin"
    - I don't even use the word leather if I can help it.) 

Roseann


Roseann Hanson
Desert Rose Design Studio
www.desertrosedesignstudio.com
Tucson, Arizona
520-591-0508 voice/message
866-421-1813 toll-free fax

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