[Jewelry making - Article 01107] - Re: [Orchid] Competition thoughts

[Janet Kofoed]

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    I have a friend who has done some writing for the Discovery Channel,
    and I asked him who to contact about our "Iron Jeweler" project. He
    contacted the production company he worked for, and received the
    following reply, outlining the way we should contact the Discovery
    Channel.  (I think someone who has some real-world credibility ought
    to  

    be the one to pitch this project- just my opinion.) 

Janet Kofoed

    From Warren Weidner of Grinning Dog Pictures: 

          While my contacts at DCI [Discovery Communications, Inc.] are
          rusty--I would simply suggest your friends call the DCI
          offices in Bethesda, MD. and ask for the name of and extension
          for the V.P. of Programming Production and Development--and
          possibly even an e-mail address [if they'd prefer to contact
          them that way].  Then...what will  [inevitably] happen is the
          DCI V.P. (or their secretary--secretaries are usually the best
          ones to "pump" for this type of info--will suggest  they go
          through the "standard procedure for submitting a program or
          programming concept"--whatever that is these days! And a "kit"
          will then be sent to your friends which details the format to
          which their submission must conform, the neccessary elements
          their pitch must contain, the number of pages it must be, etc.,
          along with the address and contact where it mus t be sent. 
          This is virtually the only way  DCI will accept submissions!
          Now...they can ask the secretary when the next "review and
          selection period" is--when DCI programming execs review and
          consider any new submissions for air on their networks. This
          info--if you can sweet-talk the "gatekeeper/secretary into
          divulging it--will tell you when the best time(s) is/(are) to
          get your  concept in to the networks. 

          Another thing they may want to consider ahead of time is to
          which DCI cable network their pitch is best-targetted (The
          Discovery Channel, The  Learning Channel, Animal Planet,
          Discovery Kids, and any other new ones  they now have which I
          don't know...).  A visit to www.discovery.com might be a good
          place to start--as it will at least give them an overview of
          the many varied channels/networks that fall under the Discovery
          banner--along wi th a brief description (I think) of the
          programming & content focus for each one. 

          The point here is, I guess, that if they're serious about
          going through  these motions they ought to do a considerable
          amount of homework first,  so they have a pretty good idea at
          the start of where they want to begin their attack. Believe
          me...this is the exact same process I go  through each time. 
          No matter how many quality shows with record-breaking ratings
          I've made for them, they always make me jump through the same
          damned hoops over again each time.  For awhile, at least, we'd
          gotten to know the V.P. of Program Production and
          Development--so we could at least "get-in" with a phone call.
          But--that person left awhile back--and went to HG-TV to
          develop their "how-to" line-up of shows--so I have no idea who
          replaced her.

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