[Jewelry making - Article 01037] - Re: [Orchid] The purpose of Artist's statements?

[Laura]

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Hi Elizabeth,

    I am just beginning to market my work, and an artist bio or
    statement was one of the first items I developed. I agree that
    understanding your audience is an essential component in writing your
    statement. I did lots of research on other artists that were
    displaying or selling at my target venues, and I read every bio
    available. I tailored my statement to what the venue or catalog
    emphasized - materials used, inspiration and motivation . . . 

    Also in my initial stages of research for my biz plan I looked for
    articles on the marketability of the type of work I design. I came
    across several articles that discussed the emotional connection
    between jewelry and finalizing a sale - in other words creating a
    story about the piece or artist that jewelry buyers can connect with.
    My work has mythological and metaphysical attributes so a story about
    myself and each piece fits well with what I do. 

    As an aside, I am new to Orchid and am awed, inspired by and
    grateful for the wealth of knowledge available to us all - Wow!
    Thanks to all! 

Wishing you all the best,

Laura Gasparrini
Om Tara! Jewelry & Finery
Celebrate the Divine Within!
laura AT omtara.com
www.omtara.com

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