[Jewelry making - Article 00916] - [Orchid] The purpose of Artist's statements?

[Elizabeth Lyne]

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    I was accepted into a very nice guild that is requiring me to
    provide them with an artist's statement (that they will put on
    display in their store along with my work).  I've heard other
    artists claim that changing/improving their sales by
    changing/improving their artist's statement (so I guess it was
    written as marketing material).  

    So I ask you all: what is the purpose of this artist's statement?  Is
    it so the customer knows a little more about the process, materials
    used to make the art, a compelling marketing statement, or something
    else?? 

Thanks, Elizabeth
www.borntobeworn.com


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