[Jewelry making - Article 00578] - Re: [Orchid] The Blue Book for repair prices?

[David Geller]

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>         I don't think I can raise our repair prices to as high as they
>     are in the book-- we have attracted good customers by doing
>     repairs inexpensively" 

    I promise you the reason they continue to come back to your store is
    because of the nice work. TRUST. 

    How many people who come to you after they say they need something
    done say 

    "Wow, you're lots less than they guy down the street", or "I' want to
    check around further" 

    Yes a few but for the most part, 9 out of 10 just say "OK". 

    You think it's because you're inexpensive, it's that your prices
    might be FAIR and they trust you. Might be nothing more than
    convenience. But after all is said is done, your prices should be
    based upon COST, not your best guess to what is fair. Do you price
    your jewelry to what is fair? FAIR in selling product ladies &
    gentleman is selling ALL JEWELRY at cost + 18%! That's fair. 

Do you?

David Geller
JewelerProfit, Inc.
510 Sutters Point
Atlanta, GA. 30328
(404) 255-9565  Voice
(404) 252-9835   Fax
david AT JewelerProfit.com

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