[Jewelry making - Article 00563] - Re: [Orchid] The Blue Book for repair prices?

[MillsGem]

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    All, Here we go again...... Geller's book on pricing custom and
    repair work is very relevant for people who are operating in
    expensive urban stores AND completely irrelevant for people who
    operate in small and medium sized towns in the rest of America. You
    just can't expect people to pay a repair price that is double the
    cost of the original acquisition price unless , of course, the
    person is daft or deeply invested sentimentally. Furthermore, you
    will have a helluva a hard time getting people to pay three times
    what your competitor is charging !  If, indeed, you are operating on
    the basis of being a Tiffanys, you can probably convince a narrow
    segment of the market that nobody can do what you do...yeah,
    sure....good luck ! 

    We are living in the age of "bang for the buck" and it behooves us
    to be competitive. After all, the most important function of doing
    repairs is to get people into our stores and gain their confidence
    so that they will become customers for our goods. Charging high
    prices for services translates into rip off for goods. If you want
    to get a good margin on your stock be kind to your service
    customers. 

Ron Mills, Mills Gem Co. Los Osos, Ca.

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