[Jewelry making - Article 00482] - Re: [Orchid] The Blue Book for repair prices?

[Bruce Holmgrain]

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Ted,

    I run a one man shop as well. 

    I bought David's book for myself as well as my trade accounts. Most
    of those people won't bother to use the book, but some will. My
    advice when I gave them the book was to go by those prices. As long
    as they did, we would both make money. Some of those customers are
    still with me. Some are not. My biggest loss of trade accounts has
    been with the mall chains that think that jewelers are just cheap
    whores. When management changes or when management decides to "shake
    things up" a bit the jeweler is a fine place to start. Most of their
    work is of the solder chain/size ring variety. Doesn't require a lot
    of skill to do passable work. 

    David's prices will support a business. David invested more than a
    lot of time into understanding what is required. He utilized the
    market to design a pay structure and price schedule that support
    each other.  Nothing is arbitrary about his prices. They were
    created entirely  by the market. If you have trouble understanding
    this, I suggest  that you listen to his tapes. He has had the
    experience that only losing and winning can provide. In my SQHO,  he
    has a lot to share. 

    Customers that will not support his prices think that all they have
    to do is charge hmmmm say ... 10% less than everybody else to make
    money. How does that work when everyone charges less than everyone
    else? It doesn't. Let those customers go. They have no interest in
    supporting you. They expect you to support them. 

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