[Jewelry making - Article 00191] - Re: [Orchid] Starting a Production Line

[Lisa Orlando]

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Hi Amanda,

    After reading your last post, I started to think about the
    presentations at SNAG 2003 (?) in SF, the focus of which was "Making
    It in Metal." Don Friedlich gave an amazing presentation on the
    various industrial methods that can be used to create a production
    line, and there are other people on this list that are masters of
    that route. But the presentation that made the most difference for me
    was Andy Cooperman's, because of his simple statement that his
    production line (when he needs one) consists only of earrings. 

    You talked about how long it takes you to make a necklace, but how
    long does it take to make earrings? I'm not selling right now, but,
    when I was, I found the difference astounding. When I needed to make
    some money, I timed various earring designs, tweaked them, and ended
    up with 6-7 that I could make quickly by building components first.
    As I was assembling them, I still made decisions about things like
    color (and that meant they were almost one off, at least "limited
    production"), but I could eventually make 4-5 pair in the time it
    used to take to make one. Never mind the time it takes to make a one
    off necklace! If your necklaces sell that well, your earrings would
    probably fly out the doors. 

    I agree that raising your prices is a good idea. In my experience, a
    really expensive necklace makes the earrings in the same case look
    like a bargain, even if they too are pricey. 

Good luck!
Lisa Orlando
Aphrodite's Ornaments
Elk, CA

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