[Jewelry making - Article 01402] - Re: [Orchid] Starting a Production Line

[Natasha Wozniak]

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Hi Amanda,

    I would have to second everything that Kevin has said about the high
    cost of the project you are envisioning. Except the suggestion to
    max out a bunch of credit cards! 

    The first sentence of your post really is one the that stuck in my
    mind:

>     Well, after trying (somewhat unsuccessfully) to make a decent
>     living off my one-of-a-kind, hand-fabricated jewelry, I have
>     decided to branch out into a production line.

    If you are not able to be successful with the work you are currently
    doing, would there be a better outcome simply from pouring a huge
    amount of money intoa project like this? Are there some new
    marketing strategies to consider that could help you sell more? Are
    there alterations in your working process (like using some cast
    elements along with the fabricated portions). Is there something you
    can add to your work that will raise it's perceived value without
    adding too much cost and labor on your part? I'm just curious about
    these questions, because I think you have to get really into the
    details of what isn't currently working for you to determine if
    spending a few hundred thousand on this new project would really
    have the outcome you expect.

    You must also consider the fact that many of these stores have to be
    courted over a very long time period. Yes, it is possible to read
    many stories of designers selling on the street in NY and then being
    discovered by Barney's and then being the hottest selling designer
    the world has ever seen. Yes, it makes a great story, but usually
    leaves out most of the important details. Like an inheritance, or
    being best friends with the buyer's daughter.

    Anyhow, not trying to be a wet blanket on your dream, but from my
    experiencesrunning my own business and having been aproduction
    jeweler forquite a few of the designers that aresold byBarney's, I
    just wanted to share some of these thoughts. It is best not to rush
    into a project like this without a complete and true picture of what
    you are planning to do. It would even be good to write a business
    plan. 

Best wishes for success,
Natasha

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