[Jewelry making - Article 01369] - Re: [Orchid] White gold that isn't white?

[James Binnion]

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>         How come anybody is using "white gold" that isn't white? Since
>     there are perfectly good white golds why not just get congress to
>     pass an addendum to the precious metals standards that states "no
>     product that is plated with anything may be called gold".  This
>     would take care of the lousy 10K stuff that is plated with 24K. 

    Probably they would spend a decade arguing over what is "White" and
    still get it wrong >:-} The FTC Guides for the Jewelry, Precious
    Metals, and Pewter Industries makes no mention of gold color
    anywhere so at this point there is no guidance on what color
    terminology  is not misleading or deceptive. And until some lawyers
    get involved in suits over deceptive practices there probably will
    not be any guidance from the FTC 

Jim Binnion

James Binnion Metal Arts
Phone (360) 756-6550
Toll Free (877) 408 7287
Fax (360) 756-2160
http://www.mokume-gane.com
jbin AT mokume-gane.com
Member of the Better Business Bureau

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