[Jewelry making - Article 01232] - Re: [Orchid] Art & Jewelry

[Roseann Hanson]

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    Out in the Southwest, we have the opposite problem (original post
    was that galleries seemed to not want jewelry) - too much jewelry in
    galleries, and so a lot of competition! For the same reason perhaps
    that's why sales are depressed in AZ art shows. There's so much nice
    stuff! Anyway, I've done really well with breaking into galleries and
    I've been told it's because my work is so different. Perhaps you
    could take a look at the places you are interested in placing your
    work, and then look at your lines and see if you can tweak anything. 

    Also, I offer a complete package when I approach a new gallery - I
    look at it as a business relationship, and so I offer professional
    tags, tasteful point-of-purchase signage, and support advertising
    when I can afford it or can trade for it (hint: look for smaller
    magazines or newspapers owned by women....offer them a jewelry trade
    for an ad or series of ads - works like a charm, so to speak!). 

    Leverage your individuality and professionalism and galleries seem
    to snap it up! They get real tired of 'artists with attitude' and
    really respond well when you and your jewelry are different. 

Good luck!
Roseann

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