[Jewelry making - Article 01210] - Re: [Orchid] Art & Jewelry

[kevdan]

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    I sell through jewelery stores I have done shows and have found them
    to be a big pain. I would rather stay home make stuff and consign it
    in independent stores I tell the owner how much I need to get out of
    it and he doubles or triples the price. I used to do lots of colored
    stone rings and was on a crusade against diamonds but have come full
    circle and have given in and make mostly diamond jewelery. I have
    found that in order to be competitive with big manufacturers and
    other designers you have to sell at real low prices, the store
    owners usually dont seem to care about the design as much as the
    profit margin if they cant make a good profit on the piece they dont
    want to carry it. The design is what is important to me but most
    store owners will tell you that almost everything will sell
    eventually. The one problem I have had is my design being used to
    make custom jewelery at the store everyone comes in with grandmas
    diamond and wants a ring like the one I made but with their diamond
    so the store just copies mine and makes it themselves. In order to
    combat this problem I have started to do stuff that is far to labor
    intensive to just be copied by any one, most halfway decent jewelers
    can knock off the work you see in the catalogs and trade magazines
    all day for less than the desinger sells it for and alot of
    customers arent as brand consious with jewelery as they are with
    other things. 

Kevin

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