[Jewelry making - Article 01174] - Re: [Orchid] Art & Jewelry

[Charles Lewton-Brain]

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    The Art Jewelry world in North America has not organized and
    approached the market in the same way as glass, certain ceramics and
    other successful areas have. 

    In Germany a concerted PR effort, funded by government and industry
    in order to create new markets resulted in both standard and unique
    design being valued. It was a construction and took ten years. 

    Anne Hawkens and other have criticized the art jewelry world for not
    getting their images out there into the collector and connoissiour
    magazines, into the right places. To change things art jewelers need
    to approach it as a cultural change project. 

    Target museums and major galleries. Target and service collectors,
    galleries and those who make money off selling art. Give them the pr
    tools necessary to make it work. And publish images like heck.
    everywhere, constantly. Register your marks everywhere. Generate
    provenance. Document like heck, and disseminate the documents,
    statement and stories about art jewelry. 

best
Charles

Charles Lewton-Brain/Brain Press
President, Canadian Crafts Federation
Box 1624, Ste M, Calgary, Alberta, T2P 2L7, Canada
http://www.brainpress.com/, 
Tel: 403-263-3955  Fax: 403-283-9053 
Email: brainnet AT telus.net

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