[Jewelry making - Article 01095] - Re: [Orchid] Just blame it on the Jeweler

[The Doctor]

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>         One of the primary goals, as told to me by the president of JA
>     at the time, was to elevate the bench jeweler in the same way that
>     GIA had elevated the gemologist.  I think that the program, for all
>     it's benefits, has failed in that respect.  The master bench
>     jeweler certificate just doesn't seem to make a whole lot of
>     difference on the whole. I don't know what the answer is, but it's
>     a real waste of a great concept. 

    While I'm not JA-certified, I am a GIA G.G., and my guess would be
    that the problem you're addressing is publicity. Practically
    everyone outside the jewelry industry knows about GIA. They don't
    know a lot about them, but they do know that a GIA cert is worth
    having. Most job ads cite "GIA Diamonds Graduate preferred" or GIA
    G.G. preferred." Apparently, a lot of folks on the inside of the
    industry don't know about JA, much less the public. Sounds like JA
    needs to spend some money on advertising and promotion for quite
    some time before they become a "household name." That's too bad, as
    they really do have great programs that distinguish their
    certificate holders. 

James in SoFl

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