[Jewelry making - Article 00716] - Re: [Orchid] Statistics, smaller retail stores?

[E. Ananiewicz]

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Britton,

    I too have been researching and have found reports that do cost
    rather a bit. However, JCK has some good data available in their
    various issues. As to being a focused type store. I have seen first
    hand some very successful one to two store operations in a chain
    store age. There is a good book out there on marketing called "The
    Purple Cow", the author's name evades me. It basically explains about
    making yourself different. The success of any business is to fill a
    need and most of all offer the best customer service. Also, study
    businesses that are similar in scope to see what they do right. 

Hope this helps!
Eva


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