[Jewelry making - Article 00091] - [Orchid] Trying to Liquidate Turquoise and Silver Jewelry

[Desert Canyon Jewelry, Inc]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

Hello,

    I'm at a loss.  We are completely changing out our inventory and are
    trying to move out what we have as quickly as possible. Has anyone
    else successfully liquidated inventory? We have lowered our prices to
    below our cost and have been selling to the public through a friend
    and our web site Desert Canyon Jewelry. But that's slow going.
    Typically we have sold at white tent sales but have stopped. We sold
    Native American jewelry, our own created jewelry, turquoise and
    silver beads, and rough. This jewelry type in particular turned out
    to be a bad idea in Arizona. We were competing with Native Americans
    selling their own work all around us at the shows.  In spite of this
    misadventure, we did discover a niche for ourselves. But it doesn't
    include the bulk of our inventory.  What to do with it? 

    I'm wondering has anyone tried simply placing an add in the
    classifieds advertising inventory liquidation?  A jewelry estate
    sale of sorts? Would we simply direct people to our web address or
    instead direct them to our garage (we're a home base business)? 

    I'm not good at promoting myself.  Maybe I should start small with
    little boutiques and tourist shops rather than galleries?  Do I
    simply mail local shops our web address and a color print-out
    catalog of our jewelry and beads?  Or should I stop by for a face to
    face and drop off my card?  I'm feeling a little paralyzed as to
    which direction to take. Thank you in advance for any advice or
    ideas. 

Diana
http://members.cox.net/desertcanyonjewelry

____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________