[Jewelry making - Article 00503] - Re: [Orchid] Stabilized vs. natural turquoise

[Sam Patania]

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    Dear Toni, I would ask myself what price points I am going for. The
    stabilized will make a less expensive piece than the natural because
    it should cost allot less. Using natural gives you the selling
    strategy of being able to say it is natural. Ask yourself if this is
    how you are going to sell. Natural says to the customer, "this is
    genuine and I am willing to pay for the genuine work as well as
    genuine stone". I use "enhanced" calibrated turquoise in my
    production  line and sometimes in one of work.  It keeps costs down
    to use calibrated because bezels are easier to make and setting is
    more predictable also I am sure that my design can be made
    consitantly, no variation, like McDonalds. This maximizes profit
    margin. Natural stone I use for most of my one of work and I sell it
    at a premium. It is much more collectable in the long run and so
    worth more at the initial sale. This gets into the artistic pride
    area, now that is a whole other argument but should figure into what
    materials you intend to make your work with. 

Sam Patania, Tucson
www.patanias.com

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