[Jewelry making - Article 00686] - Re: [Orchid] Show display improvements

[Lumenea]

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    Having experimented with many different booth and display
    configurations over the past thirty years, I've concluded that it's
    always worth my while to spend the extra money for a corner booth
    location. I currently use the (sometimes dreaded) Abstracta
    component system and set up a bank of cases diagonally across the
    10x10 square of my booth with towers at either end. In the back
    corner, I suspend a long vertical fabric panel with my sign against
    it (gives me storage space in the blind corner behind) and I hang
    large images of my work on either "wall" behind me. This creates a
    visual funnel effect that helps to draw customers in from either
    direction. At the outside corner, I have a tall pedestal with a
    spinning display that puts my bread and butter low-end earrings at
    eye level. This arrangement allows me lots of flexibility for
    lighting, and seems to provide ample space for customers to view my
    work without feeling trapped. I sit on a tall stool or stand as my
    back allows, always making an extra effort to make eye contact and
    engage but not pressure. As my energy level, so my sales. We also
    invested in modular rubber flooring for the booth and customers seem
    to stick around longer, just to get a break from hard concrete. 

    Susannah Ravenswing
    Jewels of the Spirit
    Winston-Salem, NC

    (...where we are packing said display to move to our new studio up
    in the hemlocks!)

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