[Jewelry making - Article 00576] - Re: [Orchid] Show display improvements

[Betty Belmonte]

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    As it happens, I was at a craft show this weekend as a looker
    instead of my usual role of vendor and as I walked around the
    show,what hit me was that in the 2 possible booth configurations, one
    in which you are behind the counter (however you set that up) and one
    in which you are in the center with your work around the walls the
    difference seemed to me to be one of perceived value.  Those jewelers
    with lower end work could do it either way but anyone with even
    slightly higher end work would be behind the work and the work would
    be in a display case. Leaving the center open definitly screamed low
    end. 

    I use the L shaped booth so people can come in yet I am behind the
    cases and have never had trouble interacting with customers.  I
    think you need to have at least one table without cases on it so you
    can be completely visible and what I got from the Bruce Baker tape is
    that you should never sit down.  If you have no customers at that
    moment, clean your glass.  Over and over and over.  Just look as if
    you are busy.  There is an energy thing that is transmitted directly
    to the customer. 

Betty Belmonte

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