[Jewelry making - Article 00043] - Re: [Orchid] Naming gem materials

[Noel]

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>        Actually, this leads to a question for me: do you trust Rio? 

    My personal belief is that Rio has infinitely more to loose if their
    reputation were to be damaged by a "scandal" (such as beads or
    stones that were misrepresented) than they could possibly gain from
    the extra profit that dishonesty might get them. In short, yes, I
    trust them. 

    It is not really an act of faith to trust, in this situation. Just
    as it is not an matter of ethics for such a company to deliver what
    is promised (I am *not* saying the ethics are not there, just that
    they aren't relevant here). It is a clear-eyed business decision. So
    all I'm really trusting is that Rio is smart enough to realize the
    cost/benefit of honesty vs ill-gotten profit. Experience over the
    past decade-plus supports the conclusion that, yes, they are smart
    enough. 

Noel

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