[Jewelry making - Article 00749] - [Orchid] I have decided not to advertise with Metalsmith

[Daniel Woodard]

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    I have decided not to continue advertising with Metalsmith for a
    number of reasons. 

    Software needs were covered in my fax of 17sep2004. I cited
    affordability, and ad rates are going up no matter what I do. 

    Our telephone conversation of 20 Sep brought to light the pitiful
    state of our graphic workstation. The fact that its been since
    mid-May means work is piling up vis-a-vis website and a much-needed
    Materials Catalog update. That diverts ad creation energies. 

    I read in the Orchid Forum that the Metalsmith XIP ran an article on
    the work of Keith Lewis. Even his advocates state that his work has
    overt homosexual content. I am straining my mind to recall seeing
    this article or the accompanying imagery. All I recall  seeing of
    Metalsmith recently is the tear sheet accompanying my ad bill. If I
    had seen the homoerotic imagery, I would have chalked it up to
    artistic expression. If my assistant had seen said imagery, she
    assures me she would have had words with me about it. Since there's
    been a bunch o' nothin' to do, I would have passed said advertiser's
    copy in her direction. And my rates are going up? 

    The majority of personnel at I.J.S. do not approve of homosexual
    conduct, but understand that it takes all kinds to make the world go
    'round. We collectively could care less about private conduct, owing
    to our live- and-let-live attitudes. We should hope that
    practitioners of certain behaviors recognize our right not to
    "celebrate" those behaviors. Too much to explain to the kids, doncha
    know? Liberty is only sustainable when it's undergirded with
    morality. If you don't agree now, wait until you get robbed or
    raped, which I hope never happens. 

    As for a venue for Keith Lewis's work, I'm sure the good folks at
    the Advocate and kindred publications would be more than glad to
    celebrate his audience-specific achievements. For their audience,
    they are fine and respected publications, with great followings,
    perhaps even greater in number than Metalsmith. 

    While I'm grateful for the offer of ad generation, again, it's a
    greater expenditure, which is easy to advocate when it's not your
    money. Rerun the ad with the bench and dust collector if needs be. 

    On a different note, we were required to complete a Digital Files
    Summary with every ad we submitted. Very patronizing bit of
    paperwork, that. Especially going to established accounts who submit
    proper ads and pay their bills. I can see a DFS going out to new
    advertisers, and going out to all advertisers, when there are new,
    different format requirements on your end. I can see a DFS going out
    to avant-garde designers who couldn't follow a rule printed on the
    front of their t-shirt. When it's business-as-usual, wouldn't an
    acceptably formatted file on disc, plus a good proof, be adequate? 

    And then there's the $10.00 fee to return a  CD-ROM that cost $0.83
    to ship. That's just a bad PR move. Not that I need the reproducible
    disc anyway. 

Daniel Woodard
Indian Jewelers Supply Co
danwoodard36 AT earthlink.net

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