[Jewelry making - Article 00662] - Re: [Orchid] Jewelry Promotion

[Greg DeMark]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========


Dear David,

    Thank you for your impute.  I know you are a professional since I
    read your columns in Trade Magazines.  Yes I do have tough skin and I
    prefer negative feedback instead of a pat on the back since this is
    the way we learn. 

    As for my experience, I owned my own store and closed it 4 years
    ago.  I thought I was leaving the jewelry business for good and
    destroyed all my records at the time.  I compiled a list of people I
    could remember were regular customers and started doing mailers to
    them last October.  I started with a letter to let these people know
    what I was doing and have followed up each month with a Postcard.  I
    have attached a copy of one of my Postcards below. I have changed the
    picture on the right each month. 

    I started with about 500 names and due to people moving, getting
    divorced etc. my list of past clients is now down to about 250.  I
    also have picked a neighborhood in our area of cold leads to add to
    the mailer.  I have drawn people from my old customers but have not
    been able to add new business from the cold list. 

    I do what ever work I can be it repairs, custom design etc. 

    I am no longer in a position to reopen a full jewelry store due to
    the money involved and due to my health.  I have set up a nice studio
    in my home and get positive feedback about it from the people that do
    come to have work done. 

    Any additional impute you may have is appreciated. thank you again. 

<edit> Attachemt Removed</edit>

Greg DeMark
demark AT outdrs.net
www.outdrs.net/~demark

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