[Jewelry making - Article 00628] - Re: [Orchid] Jewelry Promotion

[David S. Geller]

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Hi Greg

    You said you have worked 30 years in a retail store and decided to
    work from home. 

    Was this your store and you closed it OR did you quit your job to go
    out on your own. 

    Sending out 600 postcards by itself is not the answer. What was the
    headline? What did you offer? 

    Who are you trying to reach and who were these people who received
    the card. 

    Jewelry is a luxury item, a home setting for clients in my mind is
    just "small thinking". I know many here work from home but it's not
    the best. If you make jewelry and place it in stores for resale,
    that's OK. But to have clients in your home shop is tough. 

    Going back to the postcards, direct mail is wonderful, but if it
    looked like your website, then I can understand. I hope you have some
    "tough skin" (as you asked for help). Do you sell those things on
    your site? Looks like waxes from a wax catalogue, casted and some
    stones thrown in. Do these represent what you really make for folks
    or what you did up because they were easy. 

    You're in retail. And the prices on your site should reflect retail.
    $615, $610 is not retail pricing. $599 is. 

    You don't accept credit cards. Trying to sell on the web usually
    doesn't do well at all anyway, but I can't imagine trying to sell
    jewelry and not offer credit cards. Even if you wait on the customer
    face to face. 

    To work from your home requires a LOT of marketing and a lot of word
    of mouth. Are you looking to SELL your designs or do designing for
    customers? If you're looking to sell designs I'd suggest finding out
    about renting a spot in a "Friday, Sat, Sunday" flea market setting
    ever weekend, you'll get more traffic and can have the week to your
    self. 

    If you're looking for better postcard promotions, go to 

    www.postcardmania.com 

    They have Jewelry pictures already done up. 

    Hope this helps and I would look over your past business and compare
    what you really sold to what you have in stock. 

David Geller
JewelerProfit
510 Sutters Point
Atlanta, GA 30328
(404) 255-9565
www.JewelerProfit.com

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