[Jewelry making - Article 01126] - Re: [Orchid] Slides representing work

[LSHancock]

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    The reason that finding slides to send to shows is so complex is
    that each show is different.  When sending slides in my application
    to the Philadelphia Craft Show I'll only send the most stunning
    slides I have of my best work all of which were shot at the same
    shooting; these types of shows are looking for artists who sell one
    of a kind pieces of art.  If however I'm sending an application to a
    show that typically sells more moderately priced items, that
    strategy may put me at a disadvantage, especially if it's a show
    that takes a commission on sales; they might want to see work that
    will sell well in their market and make them the most money.  In
    general though, I don't worry so much about whether my slides
    represent every single aspect of my line.  More likely I worry
    whether my designs are consistent or if I'm branching out into an
    area that might confuse my clients.  For example, it took me forever
    to find a way to include silver into my line.  I didn't want people
    to confuse the silver work with the white gold or platinum.  I
    really wanted to have lower end work but didn't want people to
    question why some work was thousands of dollars while other work was
    hundreds.  Normally I try to have a ring, bracelet, necklace,
    earring and pin that I can include in an application.  If the
    application only requires 3 slides it makes my job a little more
    difficult. But I don't worry about including silver in the work I
    sell if I don't include a silver piece in my slides.  Besides
    worrying about what slides to include gives you the feeling that you
    have more control than you really do in getting selected to a show. 
    All you con do is send in the slides of your choosing, make sure
    they get there on time and that the application is legible, beyond
    that there's no guarantees!   

Larry

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