[Jewelry making - Article 00673] - Re: [Orchid] Selling Online

[Caefbs]

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    You are right. Do not undercut your retailers. Your website is
    supposed to support your national marketing of your line - and to
    serve customers not near one of your retail outlets. You need to
    support them and NOT entice customers AWAY from them with lower
    prices. Your jewelry needs to have a standard wholesale price that
    creates a standard retail price that is what every customer would
    pay for that jewel regardless  of where they bought it. 

Good luck,
Cindy Edelstein
Jeweler's Resource
"Improving Your Business with Information & Insight"
www.jewelersresource.com

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