[Jewelry making - Article 00950] - Re: [Orchid] Friendly atmosphere in a jewelry store?

[Big Daddy]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

    My feelings are do NOT display prices.  Why?  When people buy
    jewelry it is a price issue.  When they get it repaired it is a trust
    issue. Therefore, if the buying is price driven and my price is
    higher than a competitor then I don't have a chance to justify my
    price.  As we have all hopefully learned in mktg 101 that in order to
    charge and get a higher price we have to?  Build Value! 

    Yes ma'am my gold chain is 200.00 dollars more. However, this is a
    solid gold chain (feature) which is heavier and more durable
    (advantage) and will last longer and allow you to wear the lovely 5
    lbs. gold plated dollar sign around your neck much longer without
    costly repairs (benefit) unlike the hollow chains that you can find
    for much less. 

    I'm a firm believer in building value and not selling. People buy in
    my store, they're not sold.  Notice if someone is happy with a
    purchase they say, Yah, I bought this off of old so and so, but if
    they're not happy it's always, yah that son of a over at yonder sold
    me this piece of junk.  

    My clients Buy Value, not Sold Junk.

My .02
The Dr. 
(Director of Romance)

____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________