[Jewelry making - Article 00242] - Re: [Orchid] Gracious answer to not reducing your prices

[Mark Zirinsky]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

A pricing experience:

    I had an interesting experience about ten years ago. I had an
    industrial piece of equipment arrive, brand new, bolted to a pallet,
    and I had absolutely no idea what it did or why. But there were 4
    sets of opposing action hydraulic cylinders, some other mechanisms I
    could not identify, and I was sure that the manufacturer was "Rube
    Goldberg Industries". So, I priced it at $175, had it sit for almost
    2 years with no interest. 

    Then, a customer identified it as a molding machine for silicon
    rubber gaskets. We raised the price to US $9,000, and within 3
    business days had 3 customers fighting over the machine, the first
    guy who actually fedexed us a certified check got the machine, beat
    out customer #2 who also sent us a certified check but on 2 day
    economy. 

    pricing can be an interesting tool. 

mark Zirinsky, Denver
"private cutter buying rough and collections"

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