[Jewelry making - Article 00053] - Re: [Orchid] Friendly atmosphere in a jewelry store

[Doug Dreyfus]

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    Regarding the issue of whether or not to display prices: 

    I have a small silver jewelry store in a very busy (means high
    rent!) mall. Because I sell primarily silver (low price points) I
    have to make a LOT of sales to stay in business; in order to make a
    lot of sales I have to display a LOT of jewelry! One of our continual
    struggles is keeping our showcases attractively displayed and
    uncluttered-looking while at the same time keeping them full. 

    We don't just display the jewelry will-nilly (is that a word?) on
    glass shelves--we try to created attractive-looking displays,
    grouping like items near one another, creating sets, etc. Our problem
    with displaying prices is two-fold: one, since we're not computerized
    (yet!) price tags have to be written out by hand, which looks
    unprofessional and, depending upon who created the price tag, can
    look downright messy. Secondly and perhaps more importantely,
    hundreds of these price tags in each showcase makes the showcases
    look very cluttered and visually even more overwhelming. 

    However, I, too, like to see prices when I shop, and in spontaneous
    customer "interviews", nearly every customer has told me they would
    prefer to see the prices of our jewelry without asking to see the
    piece. So what to do?! 

    I bought a label-making machine at one of the office supply
    superstores, and in each showcase we label a dozen or so designs and
    sets with prices which gives customers a general idea of our prices. 

    Does anyone have any better ideas? (I really like David's idea of
    creating a "menu" of prices and leaving the menu on top of the
    showcase!) 

    Doug 

    FYI: Rio Grande sells packages of little black plastic lego-type
    cubes of #s which you can use to create professional-looking price
    displays.

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