[Jewelry making - Article 00043] - Re: [Orchid] Friendly atmosphere in a jewelry store?

[Bill Churlik]

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David,

    Thank you for the insight about jaguars, mink coats, and our
    jewelry. I had not put that relationship together before. 

    We can be "proactive" in a very friendly way. I prefer to get a
    piece out and hand it to the customer as a way to surprise and engage
    them. Many people are quite moved to be able to hold and admire a
    piece that they know that there is probably no chance of them ever
    being able to afford. I have also found that this often turns into a
    "mini" fashion show, especially if they are with friends. If you
    don't make a sale then, you will later as they do not forget the fun.
    The staff at the gallery I am in does the same thing too. As a
    result, I sell more larger ticket items, especially when they can
    "meet the artist". I am watching my average sale price go up this
    year. 

    I have price tags on the pieces and the tags are visible. 

    I have always believed that jewelry cannot be fully appreciated
    until it reaches body temperature. 

Bill Churlik
wechurlik AT earthlink.net
www.earthspeakarts.com

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