[Jewelry making - Article 00000] - Re: [Orchid] Friendly atmosphere in a jewelry store?

[David S. Geller]

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    Pricing 

    You hit the nail on the head. Stores that have the merchandise with
    prices VISIBLE do better and it does do better to have items grouped
    by price ranges. 

    Also, think of this 

    We're one of the very FEW businesses that you have to ASK PERMISSION
    to touch the product. 

    You can go sit in a $100,000 jaguar, touch a $40,000 mink coat, rub
    up against and lay on a $1000 bed, but you have to ask permission to
    touch a $100 or $10,000 bracelet. 

    Sales staff must be proactive in taking out a piece to HAND to a
    client before the client asks. 

    Sales will increase if you can get the stuff out of the glass case. 

David Geller
www.JewelerProfit.com

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