[Jewelry making - Article 00197] - Re: [Orchid] Pricing Jewelry

[Catherine Ondrey]

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    Most retailers are no longer interested in the standard 2x or 2.5x
    markup when they buy wholesale.  Most are looking for at least 3-4x,
    with some wanting 5x markup on the price they pay wholesale.  I've
    been selling wholesale for a while now, and really struggle with what
    I can make that will still keep the "perceived" value of the piece in
    check if the retailer wants to mark it up 3x. 

Catherine

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