[Jewelry making - Article 00451] - Re: [Orchid] Cold enameling with colored resin

[Kevin P. Kelly]

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    I don't know who sent this email since it was unsigned; but I think
    this has some general interest. 

    The resin vs enamel has been well covered, but I would like to
    comment on " I have potential lost a sale as well as credibility." 

>         when I am selling a piece for a particular price and a
>     potential customers say that they can get a piece with the same
>     colouring for a quarter of the price, I have potential lost a sale
>     as well as credibility. 

    If you're a designer jeweler in vitreous enamels much of what you do
    is to educate your potential customer.  Take it as an opportunity to
    engage your "potential customer" by explaining what it is that you
    do and how it differs from "resin jewelry";  if you think that is
    what the potential customer is refering to. 

    It seems that you made an assumption that the "potential customer"
    is knowledgeable about enamels.  If that person realizes that you
    are doing enamels and they want something inexpensive with the same
    coloring i.e., resin jewelry there's nothing to be done.  If this
    person is not knowledgeable how is it that you've lost credibility
    and with whom? 

    I design and sell gold jewelry and occasionally someone asks to see
    a piece, I hand it to them and that person hefts it their hand ( I'm
    assuming they are trying to gage weight).   I ask, courteously, for
    the return of the piece and explain that I don't sell my work by
    weight and tell them they would probably be better served elsewhere.
     This last point is that there are people who you may encounter in
    the market place that cannot tell the difference and are not
    potential customers.  Even when I feel the person is not "my
    customer" I am not rude and will treat each person with courtesy,
    but sometimes you have to cut 'em loose. 

    I guess this a long winded way to say take these occasions to engage
    the person and perhaps create a customer for your work. Just one
    person's opinion. 

K Kelly


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