[Jewelry making - Article 00035] - Re: [Orchid] Stuller edge

[Jim Reitze]

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    Yes, having more tools in the toolbox is an advantage.  I often find
    that as broad a selection as Stuller has, they just don't have what I
    need.  It will either be a style that I have seen and they don't
    carry, or a size I need that isn't in their line.  NOW, Quality Gold,
    ALA and a number of others often fill in where Stuller comes up
    short.  Even the best doesn't have it all.  BUT........ 

    No matter how many tools you have and how good they are, they aren't
    worth a bit if you don't know how to use them.  Price will NOT be the
    only consideration if you can demonstrate that your shop has
    something more to offer the customer than the guy down the street. 
    You may even be able to charge more than they do.  If they think that
    price IS the only issue, they won't be offering extra services, and
    perhaps they aren't offering the same friendly, expert service that
    you do.  Find ways to give your customer something they can't get at
    the big mall store, or the store down the street.  Make sure you
    promote it.  You won't necessarily draw the customer who only thinks
    in dollar signs, but you will draw the ones who appreciate real
    value, and recognize that value is not determined by dollars only.
    Jim 


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